CHALLENGING THE STANDARD
Tallahassee Notary offers a range of services from notarizations to translations and wedding officiations - available anytime, anywhere.
The founder of the company was interested in a visually striking social media presence that stood out amongst competitors. In collaboration with their Director of Marketing, I curated and managed a social media strategy that challenged the standard of notary public advertising.
CONTRIBUTIONS:
Strategy, Management, Content Design, Tone of Voice, Market Research
CREATING ANTICIPATION
I created a plan to adopt a new design look on a monthly basis. All visuals would follow a strict theme (color palette, mood, inspiration) and serve as an opportunity to consistently surprise both our followers and competitors.
This out-of-the-box move proved to have an anticipatory effect, in which followers would look forward to the upcoming aesthetic change. The brand’s owner routinely found herself being asked at networking/client events what her team was preparing for the next month.
The change of each theme was met with a warm welcome. For instance, the first post of every month consistently received higher engagement than a majority of subsequent posts.
“Determined, artistic and unwavering in hard work, Colin is a visionary who sculpts success from every task and project. They are the personification of a creative force of nature.”
Sofia Jimenez Blog Director
EDUCATIONAL CONTENT
The brand’s new social media served as a way for clients to directly engage with their services. An example of this was Translation Thursday, in which a translation of English, Spanish and occasionally Italian was posted weekly. The translated phrase and design changed with the theme of every month.
This was a collaborative effort between the Translation Director, intern team and I. I wrote the phrases and captions for the Director to translate for story posting, designed the graphics and assisted the interns in recording their responses to the phrase to accompany the Director’s translation. The inclusion of the team encouraged followers to engage.
AN ENGAGED COMMUNITY
Seeing the social media grow for the company was a proud experience of mine. Changing design elements was a risky move, but seeing positive results come in was enriching for both their team and I. The following occurred in a seven month period:
A 46% increase in organic followers
The average like rate of 3-6 clicks increased to 15-20 clicks.
A 2% increase in Linktree clicks within the first three months.
3,097 organic post interactions collected.
A surge in interest in the internship program.